Showing posts with label food. Show all posts
Showing posts with label food. Show all posts

Monday, September 5, 2011

Some Like It Crusty


There's something about a crispy, toasted sandwich with gooey melted cheese that simply makes it better. With a cheap panini press (you can pick one up for $20), you can turn your boring sandwiches into restaurant rivals. The sandwich above was oatnut bread with a drizzle of olive oil on top, mozzarella cheese, salami, hot capicola and slices of green pepper. Try it out next time and let me know the results.

Wednesday, July 14, 2010

That Elusive Secret Ingredient

I'm going to tell you the secret to great, mind-blowing food. Can you keep a secret? And by keep a secret I mean promise to forward this to everyone you know and thereby drive up the traffic to this site resulting in a fat check of four cents to be auto-deposited to my Swiss bank account from AdWords.



Studies show--I'm sure they exist, if I had an assistant as God intended me to, they would have included a link to a study which would go right here--that it doesn't matter if you follow a recipe exactly or simply heat up a pre-made meal. There is an underlying secret step to phenomenal food:

Have someone else cook the food for you.

Simple as that. It makes EVERY recipe better. Why do you think they put "Serves 3-4 people" at the top of the recipe? Surprisingly, no one on my beloved Food Network or Cooking channel has shared this tip with you. As someone who loves to cook, my culinary creations always seem to taste better to those sharing in the meal than to me. Similarly, my mom's food will always taste better than what I make.

I challenge you and your taste buds to the following showdown.

We (or you and a friend, if you have one) both cook the exact same dish in the exact same kitchen. I would advise the dishes be prepared on different days to remove the process of cooking, which could skew the results. There's something about someone else making you food. Try it with different dishes: cans of soup, sandwiches, pastas, baked chicken, brussels sprouts. Well, maybe not that last one.

Psychologically (see non-existent paper above), knowing that someone cared enough about you to make you something to eat heightens the sensitivity of our taste buds, as long as they aren't trying to poison you. Note: make sure your cooking partner for the challenge doesn't secretly or openly want you dead. In this case your dish may just taste a little different than the one you cook for them. That taste is cyanide or arsenic. You should be calling 911 right now. You are in no condition to drive. Stop questioning the smirk on your former friend's face. GO!

Even that hospital Jell-o tastes better than if you had made it, doesn't it?

Pleasant eating!

Thursday, January 28, 2010

2 Takes on Pork Chops for Quick Eats after Work

Feeling the need to cook more at home, I tried two takes on pork chops the past two nights. Both recipes are quick solutions to make a decently healthy dinner after work.

Round 1: Pork chops with mushrooms, red onion, broccoli and garlic.
Time: 30-40 minutes.

Saturday, September 19, 2009

Shared: Sydney International Food Festival

Italy's flag looks delicious.

sydney international food festival: food flag ads: "



to help promote the sydney international food festival, WHYBIN/TBWA came up with these ads

that show different national flags created using foods associated with a specific country.
example of the poster:







some of the flags from the campaign:







































you can find more posters from the series over at ads of the world



project credits

advertising agency: WHYBIN/TBWA, sydney

executive creative director: garry horner

creative director: matt kemsley

art director: miles jeffreys

copywriter: tammy keegan

photographer: natalie boog

retoucher: nick mueller

food stylist: trish heagerty