New Ad Campaign

In case you didn't hear it, a 6-year-old had such a strong hankering for Applebees that he "borrowed" and crashed his grandmother's car en route to the restaurant.

Watch this for the gripping video:
http://www.wbaltv.com/video/14305224/index.html

If I had the video resources I'd make Applebee's a new ad campaign featuring the young patron. After showing a little kid herding his diaper-wearing buddies into his gram's sedan they head out to Applebee's. On the trip he crashes the car a few times and we see the scraped up car in the lot and the kids teetering toward the doors.


Narrator voice over: "Yeah, we're that good."