Facebook's sexy bra stunt - THE WEEK

Men Unite! Tomorrow--what color are your socks? Foot fungus awareness.

Facebook's sexy bra stunt - THE WEEK:
"This weekend, Facebook newsfeeds exploded with a rainbow of terse but colorful updates — 'blue,' 'pink,' 'black and lacy' — mystifying social networkers. The culprit: A message chain urging women to post their bra colors in the name of breast cancer awareness: 'Write the color, nothing else,' the anonymous call-to-action read. 'It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status.' Did the stunt, unsupported by the Breast Cancer Association, do any good — or was it just flirty 'slacktivism'?"